Street Fashion Files

Vama Couture Jewellery is making its way onto the streets of Melbourne!  Check out these ladies rocking some of our latest pieces. 

Dawn Of a Designer

Chief designer at Vama Coutures talks inspirations, her upbringing and shiny things. 

What is your designing inspiration?

The simplest inspiration comes from my day to day life and travel experiences.  I love vintage style and will take any opportunity to visit modern art museums (my hometown Melbourne has an abundance of these!). Travel is an inspiration for me, especially the way other cultures (whether it be Indian, Arabic, Mexican) use jewellery as part of an outfit interests me. Anything that has a story to tell inspires me.

What is your process when designing a line?
When creating each piece or a collection I start by deciding on the theme.  I come from a background in jewellery, I love to combine old-world craftsmanship with contemporary styles and techniques. I put pen to paper and move onto playing dress ups using paper models to see how the pieces look.
Once I am happy with my designs I collaborate with my craftsmen in product development. This takes a tremendous amount of  effort to ensure everything is just as I had imagined.
Through out this whole process I place high emphasis on making certain the best materials such as metals, gemstones and diamonds are being used. I am lucky because my father is a professional gemmologist so he gives the quality of products a final appraisal.

What made you get into jewellery?
My passion for jewellery came from my background at home, along with a strong love for design, fashion, art and aesthetics. Being of Indian descent and hailing from a family of jewellers, jewellery has always been an integral part of my heritage and upbringing.
I have always been fascinated by the process of making jewellery and the extreme love and care that is applied to each piece in the making and I was fortunate enough to personally see and experience the process of creating beautiful hand-crafted jewellery.
In my opinion the process of designing and making jewellery is one of endless fascination and evolution that I love.

What do you love about jewellery?
I believe that the right piece of jewellery can not only uplift a woman’s spirit but can also bring elegance and life to a simple outfit instantly.
My mother first introduced me to Indian jewellery, exposing me to the way it is worn and it's unique sense of volume. I have always loved how jewellery could accessorize clothing or just be a stand alone piece based on it’s own aesthetic qualities!